Analysing users' interactions with your social media content and their engagement score!
Analysing users' interactions with your social media content and their engagement score!
Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns.
Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis, now combined with an in-depth analysis of her/his personality and consumption preferences.
Rebuild your database faster with social login
Rebuild your database faster with social login
Buyer Persona for Alcoholic Beverages Industry
Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really…
A 360º view of your Clients
How well do you really know your fans, customers and prospects? Are you able to tell what type of music a specific client listens to? His or her favorite restaurant?…
Social at the Core
Surely you’ve heard by now about the importance of social media data in digital marketing. And you probably have questions such as: Why is it important for my business?…
The road to a good quality CRM
Can you trust your CRM data? Do you, by any chance, have quite a few users in your CRM that were born in Afghanistan, on the 1st of January, 1900s?…
Creating the ideal Buyer Persona profile
Why do you need a Buyer Persona profile? Every brand has an approximation of its ideal customer, the one more likely to purchase their products. The more precisely defined this…
A recap of the most relevant CRM trends for 2019
2018 was the year of GDPR, with companies having to work hard in order to accommodate their data collection processes to the new regulations, resulting in more transparency and providing…
Google+ shuts down: Instagram takes over
As we have all probably seen in our LinkedIn feeds lately, on 10th of December Google confirmed the closure of its Google+ API as an imminent measure: all its features…
Xeerpa Engagement: analysing users’ interactions with your social media content
One of the main goals of Social Media strategy for marketing teams is generating engagement, or in other words, encouraging users to interact with its brands’ social media content through…
Webinar On Demand: Watson Personality Insights & Social Media Profiling
Click here to watch the video of the webinar (Available in Spanish) Log in to watch the video of the webinar Before accepting, you must read our Social Privacy Policy,…
Social Login and GDPR: how does it work and what are the benefits for users and brands?
In this Guide we analysed how the new GDPR affects consumers’ private data collection and processing, and we explained the necessary steps to adjust the registration pages to the requirement…
Is there life after GDPR? Challenges and opportunities for marketing actions
Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face…
Social Media Profiling in Casual Dining and Fast Food
Say you’re a restaurant or coffee shop like Burger King or Starbucks. Your fans are multitude and they know you, everything you publish about yourself, but do you really know…
World Cup Fever. World Cup Marketing.
Companies throw everything they’ve got at World Cup Marketing: this year the audiences are estimated at 3 billion people. The 2014 World Cup was the most tweeted about event in…
Is your CRM on a GDPR crash diet? Rebuild your database faster with social login
Over the past few weeks everybody’s inboxes have been flooded with emails from companies asking for consent to keep users’ data in their databases, in compliance with the new EU’s…
Xeerpa and Watson: The secret to know your clients
Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands…
Cambridge Analytica case, Facebook and User Privacy
The case of Cambridge Analytica and Facebook has been in the news recently with Facebook’s CEO Mark Zuckerberg appearing before the US House and Senate to respond to questioning. Cambridge…
Soccer Teams, Know Your Fans like Never Before
Xeerpa likes to see other places and talk to people in all sorts of industries. One such place is Rotterdam and one such “different industry” is sports. We were recently…
The Social Login Catwalk
Fashion is all about what people are saying, doing, and, of course, wearing. A fashion company that’s not keeping one or two eyes on the street isn’t worth its salt…
ISO 27001, Information Security Stamp of Approval
We recently caught up with our Chief Information Security Officer at Xeerpa, Guillermo Cediel Blanco, on obtaining our recent ISO 27001, the international information security standard. We discussed the certification…
What is Social CRM and Why Does Your Company Need It?
On March 8, Omar Rois, one of the founders of Xeerpa, was at Darwin SocialNoise surrounded by the stunning 19th century walls of their offices. He’d come with one purpose:…
“What’s the Wi-Fi?” or a Win-Win in Wireless with Social Login
If you’re working at a café, a restaurant, a music venue, clothing store, you name it, you’re bound to get asked at least 10 times during a shift, “Hi, do…
All Stars of Big Data: Some Examples of Promo Campaigns by Xeerpa’s Clients
Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all…
Ready for the FB security update: Strict Mode for Redirect URIs
If you own or manage a Facebook App and you use it as a Social Login, you may have received a message from Facebook, informing you about the Facebook’s upcoming…
Valentine’s Day was Made for Love
Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person…
Breakfast with Pascual: Social Login and Social Media Profiling
At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever…
FITUR 2018: Innovation in Digital Marketing in tourism industry
FITUR 2018 just closed and the tourism industry turned out in Madrid for the week-long event. Everyone who’s anyone in tourism was there and those of us helping tourism along,…
CRM Trends for 2018
Last year was full of milestones reached and new challenges for Xeerpa. We’ve been looking forward to the new year for the company and for the entire industry we work…
This is how Xeerpa analyses Shiseido fans’ inner beauty
The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding…
Social Profiling in The Tourism Industry: TURESPAÑA Case Study
These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in…
Xeerpa wishes you Happy Holidays!
The Xeerpa team would like to wish you a joyful holiday season and we are happy to share our glad tidings that boost our Christmas spirit even more. This year…
Optimize your Social Login with Double Opt-In
It goes without saying that the changing data protection rules have a great impact on marketing, and we totally think the impact is positive! In Xeerpa we neither believe in…
‘Analytics in SM’, Panel Moderated by Omar at #Inspirational17
On the 29th of November, Omar Rois, Xeerpa´s co-founder, moderated the round table “Analytics in Social Media: What to Measure When Anything Can Be Measured” at the #Inspirational17 Festival, organized…
Black Friday: how to stand out among competitors
Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan…
Complying With GDPR is Easy… If You Know How to Do It
The European Union’s General Data Protection Regulation (GDPR) can be a headache, but it can also become a competitive advantage. Life won’t be the same after May 25, 2018, at…
The powerful tool of geolocation for your marketing campaigns
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are…
Why do you should start using Marketing Profiling for videogames
It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a…
Xeerpa’s new and improved engagement scoring
In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum…
Xeerpa 101: How to build Custom Segments
In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a…
6 benefits of merging social data with your CRM
“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process…
New activity screen for “Xeerpa Auth”
We know how important it is for you to be able to monitor your users as they enter your applications in order to adapt your inbound strategy with extreme agility….
Presenting expanded Xeerpa interest categories
Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our…
The confusion between Social Listening and Social Media Profiling
Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden…
Benefits of Social Login
In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by…
Advantages of universal login in the crm strategies
The registration and sign-in forms in our websites are very important places where we welcome our online customers and users. A carefully designed user experience is key to attract them…
Xeerpa selected finalist at BBVA Open Talent 2014
Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no…
Social Profiling Case Study: How CANAL+ improves the return of their campaigns with Social Profiling
Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team…
Xeerpa & Cool-Tabs: The complete marketing solution for Facebook
Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform…
Shiseido’s 360º customer profile
From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The…
6 reasons to complement your CRM with social media data
You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the…
Xeerpa’s 36 Interest categories
When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about,…
Let’s talk about CRM and social media data
Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media…
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